Consumers looking for value often turn to sellers who advertise themselves as “wholesalers”, implying that the consumer is purchasing from the same source a retailer would, thereby eliminating the middleman. However, in diamonds as in most products, the truth is somewhat more complicated.
As a jeweler or diamond retailer it’s not easy to propose natural color diamonds to your client. They come in hundreds of different nuances, which already presents a challenge – then if you add all the shapes, sizes and qualities your client could potentially ask for, it becomes infinitely more complicated. We know all about “a little bit bigger”, “just like that but perhaps with a tiny touch of pink to it”, or “do you have the same in a radiant cut?”. We understand it’s impossible for most retailers to keep all these goods in stock – so if you are a jeweler or a professional in the diamond trade looking to buy wholesale natural color diamonds, we offer a range of services tailored to propose our diamonds to your client. We aim to be a one-stop shop, building long-term supply relationships with our trade customers, making sure that both you and your client find just the natural color diamonds you’re looking for.
The first, and perhaps most important feature, is that we propose our diamonds at wholesale prices to jewelers and professionals in the trade. In just a few clicks you can give us some information about your company.
But that is not all – we aim to be a full-service company, and we also propose to send you photos, videos, and copies of certificates for our diamonds, without reference to our company, to give you complete discretion in proposing our diamonds to your client.
We believe in personalized service, so if you have a specific request from a client, big or small, you can always contact us for a tailor-made proposal. We have access to a larger stock than what is displayed online, so even if you can’t find what you’re looking for in our web store, we may be able to help. Our range of natural diamonds covers most colors, shapes, and sizes, from the smallest mêlée diamonds to more important stones.
Wholesale is the (often) tax-free purchase of large quantities of goods for eventual resale. Therefore, by definition, the sale of a single item directly to an end user fails on each count. The meaning of the term “wholesale” has been blurred in recent years by use in retail businesses such as wholesale clubs; in many states, it is now illegal to use the term “wholesale” in advertising taxable products to consumers.
In short, unless you have a personal connection with a manufacturer (cutter) of diamonds, who allows you to purchase direct and tax-free, you are not buying wholesale.
Retail sales are (generally) taxable transactions made to end users of a product or service. While a traditional retail sale carries a higher price than wholesale, it is often accompanied by value-added services such as:
- Personal, professional service
- Generous return and exchange policies
- Flexible payment terms (the use of credit cards, deposits, layaways, etc.)
- Product warranties and guarantees of service